Pioneer to make global announcement this evening

By James Wells

MELBOURNE: Pioneer Electronics Australia has confirmed that its parent company will be releasing an important statement later this evening regarding the future strategy of the business.

According to Pioneer Electronics Australia public relations manager, Michael Broadhurst, the strategy document will outline the next phase of the business and its approach to trading in the face of the global economic crisis.

“As a publicly listed company, Pioneer Australia is in no position to make any announcements or business plans until the mid-term strategy is released by our parent company,” Broadhurst told

Despite industry rumours, no reference has been made by Pioneer to any potential closure of the local subsidiary, nor has there been any reference to the appointment of distributors for the brand’s products in the local market.

During its mid-term strategy announcements in early 2008, when Pioneer announced it would end plasma panel manufacturing, the organisation indicated it would redirect funds into in-car navigation systems. It was also at this time that the high-end brand joined with Sharp to supply premium LCD panels utilising the brand’s Kuro technology. will tomorrow feature in-depth reporting on Pioneer’s announcements, including exclusive interviews with the key people in the Australian offices.

Additional reporting by Patrick Avenell

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