By Martin Vedris
MELBOURNE: TCL Electronics Australia is putting its money on sport and reaping the rewards of high exposure at some of the world’s biggest sporting events. It’s a promotional strategy that is helping build the company’s brand awareness.
This is the third consecutive year that TCL Electronics Australia has been the Official Supplier of TCL Televisions for the 2009 Australian Open. As the year’s first Grand Slam tournament, the Australian Open attracted some of the world’s best tennis players along with a record crowd of 605,735 last year and TCL Electronics showcased its HD LCD televisions onsite.
“We are proud to be supplying a sleek and stylish new range of high definition, energy efficient LCD TV enabling viewing of matches occurring within the arenas from around Melbourne Park,” said TCL Electronics Australia general manager Paul Widdis.
“TCL looks forward to strengthening the relationship we have created with the Australian Open. We are happy to be involved in such a prestigious and iconic world-class sporting event as the first of four Grand Slams.”
And the Australian Open tennis isn’t the only world sporting event that TCL sponsors. The company has been involved with the Melbourne Cup Carnival, AFL, Rugby League, Indy 300, Golf, Surf Life Saving, and Horse Racing in Queensland, Western Australia and Victoria.
“Sport is the key, it is a great tool for bringing people together and socially bridging the gap,” said Widdis.
“The central driver of our brand strategy is to create an extended experience for customers and to add value to the brand. An event experience such as the Australian Open can provide a customer with a unique opportunity to develop a link to our brand while also providing a way to interact with our key customers and showcases our product at the same time.”