By Patrick Avenell
Philips ramped up its Christmas marketing program this weekend last, with catalogues distributed to newspaper customers in Australia’s two biggest cities.
The 12-page catalogue, featuring over 60 Philips products, was an insert in the Sydney Morning Herald and Melbourne’s The Age and Sunday Age on 15 and 16 November.
This marketing initiative is aimed at reaching over 1 million Australians before Christmas, and the scheme will continue next month, with an insert in Sydney’s Sun Herald on 7 December.
“The Christmas Gift Ideas catalogue is designed to communicate the wide range of products that fit under the Philips umbrella,” said Philips Consumer Lifestyle business development manager, Peter Bosscher. “Our offering covers everyone in the family and gives loved-ones suggestion for even the hardest to buy for.”
Among the products featured are Philips iconic shaving range, its garment care range, the new male and female grooming portfolios, Avent childcare products, and kitchen appliances.