By Martin Vedris

SYDNEY: Panasonic Australia today assured retailers that its audio visual products are future-proofed and the company is ready for the Government’s proposed analogue switch off, which is to be phased in from January 2010 to December 2013.

The Australian Government recently announced the timetable for the digital switch over (analogue switch-off) which will be phased in across Australia, region by region, between 1 January 2010 and 31 December 2013.

Panasonic announced today that it has completed the digital switch over across its full home entertainment range, years ahead of the 2013 switch-over deadline. Since July 2008, Panasonic’s entire range of VIERA Plasma and LCD TVs, DVD recorders and Blu-ray recorders have featured built-in digital tuners.

“Panasonic offers future-proof convenience to consumers today, so they can be assured they will not need additional devices once the switchover happens,” said Panasonic Australia Product Manager TV, Matt Pearce.

“Both consumers and retailers can be confident in Panasonic’s product support for digital,” said Pearce.

Panasonic introduced Australia’s first Blu-ray Recorder in May 2008 and the company’s latest generation of VIERA Plasma and LCD TVs includes eleven Full High Definition (FHD) 1080p models.

Digital TV offers higher resolution images and additional TV channels.