Summer forecast is great news for retailers

By Patrick Avenell

The Bureau of Meteorology has released encouraging figures for retailers in the air conditioning category, with a hotter than normal summer expected in Australia’s most populous areas.

In regards to Victoria and southern New South Wales, the Bureau expects a shift towards warmer days, however, this news is tempered by its prediction that nighttime temperatures should remain steady.

“The outlook for daytime temperatures averaged over summer shows a moderate to strong shift in the odds favouring warmer than normal conditions over southern regions of southeastern Australia. However, the outlook for overnight temperatures shows no significant shifts in the odds favouring either warmer or cooler than normal conditions,” reads the Bureau’s website.

In particularly good news for Queensland and Northern Territory retailers, the Bureau is predicting a move to both warmer days and nights in the country’s north.

“The outlook for daytime temperatures averaged over summer shows a moderate shift in the odds favouring warmer than normal conditions over some parts near the Gulf of Carpentaria. Overnight temperatures are likely to be higher than normal over northern parts of the Northern Territory and much of Queensland.”

Having hot nights is traditionally the most important factor in driving consumers to buy a new air conditioner. As LG category manager, air conditioning, Irena Stojceska told Current.com.au previously, hot and sultry nights really spur people on, as they look to avoid the sweat and stickiness that can often keep people awake.

The Bureau predicts that temperature conditions in Western Australia will most likely remain steady with previous years.

To comment on this story, please send me an email.

Leave a Reply

Your email address will not be published. Required fields are marked *

*