By Martin Vedris
SYDNEY: With analysts suggesting that consumer spending could help keep a recession at bay, Samsung Australia is doing its bit to stimulate buying by giving away a $48,000 Volvo every week for eight weeks and $250 every business hour in the lead up to Christmas.
From 1 November to 24 December, all consumers who purchase any Samsung white goods products can go into the prize draw. The promotion also offers minor prizes including $250 worth of petrol.
Samsung Australia says that the total prize pool is nearly $500,000. One Volvo V50, valued up to $48,000 will be won every week over the eight week period. The prize includes all compulsory insurances and on-road costs.
The choice of Volvo as the car was one of alignign core brand values.
“Samsung White Goods were looking for a brand partner with similar values to those of our own brand," said Samsung Australia head of Marketing, Consumer Electronics, Mark Leathan.
" Volvo’s image of stylish, functional and safe family transport matched our own image of stylish and functional products at the heart of family living. We are pleased to be partnered with Volvo for this promotion and look forward to it being a great success.”
Each Samsung customer will also be entered into the fuel prize draw, where one consumer, every hour between 9 am and 5 pm for the duration of the promotion, will win a $250 Coles Express Gift Card. The 432 gift cards to be won can be redeemed at any Coles Express store or service station in Australia.
Full terms and conditions of this promotion are available at: www.samsung.com.au/promotions