Fujifilm’s new J series cameras — 10 MP and 5x optical zoom under $300

By Martin Vedris

SYDNEY: Value for money is a key of the new Fujifilm J series digital still cameras, with a high megapixel count, five times optical zoom, 1600 ISO and image stabilisation, among other features of the series with a RRP under $300.

The FinePix J100 (RRP $269), FinePix J120 (RRP $279) and FinePix J150 (RRP $299) each have a 10-megapixel CCD and a Fujinon 5x optical zoom lens.

Some other features of these J series models include the 1600 ISO sensitivity, as well as software-based face detection with automatic red-eye removal, image stabilisation, continuous shooting, 12 shooting programs, movie recording at 30 fps with sound and a 24 MB internal memory.

“The key differences between the FinePix J100, FinePix J120 and FinePix J150 are the focal length and LCD screen size,” said Fujifilm senior category manager – Consumer and Professional Products, Matt Dole, in a statement.

“The FinePix J150 offers a 28 mm focal length (35 mm equivalent) at its widest and a telephoto range up to 140 mm (35 mm equivalent) making it ideal for family groups, building shots or interior shooting.

“By comparison, the FinePix J100 and FinePix J120 has a telephoto range that extends to 175 mm (starting at the standard 35 mm), drawing the furthest subjects closer without compromising on image quality.

The other differences between the models in the series are the screen sizes. The FinePix J100 has a 2.7-inch LCD screen, while the FinePix J120 and FinePix J150 have a 3-inch LCD screen.

All three models have a slim 22.6 mm wide profile and are encased in a brushed aluminium shell.

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