By Patrick Avenell

Synnex Australia has been appointed the Australian distributor of the Laser brand of IT and consumer electronics accessories.

“Laser’s growth has created the need for further distribution capability and we strongly believe Synnex to be the ideal partner to assist us in delivering our product range to both the national retailer and reseller channels,” said Laser managing director Chris Lau.

Laser’s product range currently includes flash drives, mouses, keyboards, laptop bags, MP3 players, cameras and GPS devices.

“We are pleased to be appointed a master distributor for Laser in the Australian market,” said Synnex CEO Kee Ong. “Laser provides complementary products to our current portfolio and our partnership will offer our customers a complete line up of IT and CE accessories across both the retail and reseller channel alike.”