BSR boosts buying power with Mr Rental joining the group

By Martin Vedris

BRISBANE: The Queensland-based Mr Rental appliance rental company continues on its aggressive growth trajectory with the news that it has just joined the BSR Group’s Betta Buying Association.

The Mr Rental organisation currently comprises 58 store fronts, with 17 of those in New Zealand. The remainder of Mr Rental stores are in Victoria (10), Queensland (14), NSW (10) and WA (7).

At the moment the brand has no presence in NT, SA or Tasmania, but the company is considering an entry into the South Australian market following on from its current expansion activities in the Sydney market. In Sydney, Mr Rental Penrith opened recently and the company has a further seven Sydney stores planned, with the next venue being the outer north west area.

The membership to the BSR Group’s Betta Buying Association will enable Mr Rental’s stores in Australia and New Zealand to buy the full range of white goods, electronics and appliances available to BSR Group stores.

According to a statement from BSR Group, the Mr Rental announcement is part of the group’s 2008 strategy, announced at its annual conference in Hanoi, to grow and protect its retail brands.

“Mr Rental has built a strong reputation for quality service throughout its 17 year history,” said BSR Group general manager Ian Brown.

“The collaboration with BSR will boost this reputation and capabilities domestically and overseas.”

Mr Rental general manager, Alan Payne said the BSR Group’s product range and supply capabilities sealed the deal.

“The strength of BSR’s buying power was a key factor in joining the buying group,” Payne said. “The extensive and diverse range of quality products was exactly what Mr Rental required.

“We are expanding our Mr Rental’s operations and BSR Group was the organisation most capable of meeting our increasing supply needs.”

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