Braun & Oral-B announce retail support agenda for Christmas 08

By Patrick Avenell

SYDNEY: Braun and Oral-B have announced one of the major sales incentives the brands will be running in the lead-up to Christmas 2008. Called ‘Fly-Free with Braun and Oral-B’, the promotion rewards the consumers of selected products with free domestic flights.

Between 3 November 2008 and 30 January 2009, any consumer who purchases a Braun Series 7 or Series 5 shaver, Oral-B Triumph Dual Handle or SmartGuide, Braun Silk-Epil Xpressive 7781, or the Braun MR5550MFP Hand Blender will be eligible to redeem flights through the promotion.

These flights can be return bookings, and can be valued up to $300.

Consumers who purchase one of the above products will have the following flight options, providing they follow the necessary redemption instructions:

-Sydney to: Gold Coast, Coffs Harbour, Melbourne.
-Melbourne to: Adelaide, Sydney, Gold Coast.
-Brisbane to: Sydney, Rockhampton.
-Adelaide to: Melbourne.
-Coffs Harbour to: Sydney.
-Gold Coast to: Sydney, Melbourne.
-Perth to: Adelaide.
-Canberra to: Melbourne, Sydney.
-Hobart to: Sydney.

Additionally, Braun and Oral-B have announced they will be supporting the retailers this festive season with a $4.5 million holistic marketing campaign.

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