By Chris Nicholls
SYDNEY: Sunbeam will offer a free coffee grinder with every Café Series EM6910/T coffee maker purchased between 1 August and 7 September as Father’s Day approaches.
The offer, available via redemption, will see those who purchase the aforementioned machine receive a Café Series conical burr coffee grinder EM0480, valued at RRP $199.
“The flavour extracted from freshly ground beans is a major step in achieving spectacular espresso at home,” said Sunbeam beverage and toaster products senior product manager, Allison Cupillari.
“With espresso machines one of the most popular small appliances among men, we know Father’s Day is an opportune time to promote espresso machines. A bonus grinder is a considerable incentive and an appealing gift combination.”
Cupillari said she expected word of mouth from new users, as well as those who attended the ongoing free Coffee School course, would help drive extra sales.
A range of point of sale material will support the promotion, Cupillari said.