By Patrick Avenell
SYDNEY: Bush Australia has announced a fundraising initiative aimed at financially assisting research into childhood illnesses. This drive will run through July and August 2008 and will directly benefit the long-standing Jeans for Genes promotion.
Every time a unique visitor logs onto one of four Bush Australia websites, the company will donate five cents to Jeans for Genes, the major fundraiser for the Children’s Medical Research Institute. So, although this promotion requires the public’s support, it doesn’t cost ‘donators’ any money.
The websites involved are those for Bush Australia, Grundig, Ministry of Sound and Joh Bailey. These websites cover a diverse range of products and services, including home entertainment, audio, floorcare and hair grooming.
Speaking about this initiative is Bush Australia managing director, Daniel Todd.
“More and more people are using the internet to make their shopping more efficient. Now consumers…can help us raise funds for this worthwhile charity simply by visiting our sites,” said Todd.