LG initiates new merchandising assitance program

By Chris Nicholls

SYDNEY: LG Electronics has initiated a new in-store merchandising program which will see representatives from each state enter stores to help retailers display LG products more prominently.

LG marketing director, David Brand, said the program began in June with representatives in each state visiting the company’s top 200 stores.

“We will be going out and focusing on some of our top stores in terms of sales with each of the retailers in terms of trying to drive improved merchandising and presentation in all of our product categories, be it browngoods or whitegoods,” he said.

However, initial visits would be simply to assess how LG products were displayed at these stores, and while LG staff would assist with merchandising on the spot if they can on those trips, later visits would be used to conduct the merchandising re-design, said LG training manager, Martin Kim.

Kim also said the merchandising program would encompass floorspace share, as well as how the products are displayed.

LG is also looking to help consumers with its new 1800 free service hotline, which has been set up under the ‘777’ moniker.

“We will expand our call centres to seven days a week from seven a.m. to seven p.m. to assist with both trade and consumer enquiries,” said Brand.

LG also revealed it was expanding its training department and was seeking applications for new team members.

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