Haier claims success from recent marketing blitz

By Chris Nicholls

SYDNEY: Haier is claiming success from its recent national advertising campaign, with website traffic up over 30 per cent as a result.

The increased web traffic was due to the recent campaign, which put the Haier name in the sides of Sydney buses, on a major Sydney billboard and used a national television campaign to help build brand presence locally.

"As a result of Haier’s recent bus portrait campaign, the website has had a 34 per cent increase in product enquires," said Haier product development manager, Lan Nguyen.

“It’s pleasing to see such an immediate and great response to our advertising to date, and with the television campaign now on air we look forward to welcoming more consumers to our brand,” he said.

Haier said the campaign would not be the last, with more on the horizon as part of a “long-term consumer branding blitz”. However, further details were not available prior to publication.

The Haier Group is the official home appliances sponsor of the Beijing 2008 Olympic Games, but it is not clear whether it will use this position to commence special promotions in the run up to the games.

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