By Patrick Avenell
LG held the launch party last night for the Secret addition to the Black Label series of mobile phones. The function, held at the State Theatre in Sydney, was attended by Sex and the City costar Chris Noth, who has signed on to be an LG spokesperson for the next six months. When asked what impact Noth would have on the company, he jokingly replied, “Well, I hope I don’t sink them.”
The LG Secret (KF750) is a touch phone that was “designed to satisfy the refined taste of trendsetters”. The handset is made from carbon fibre and tempered glass and is equipped with a 5.0 megapixel camera. Additionally, a range of video editing features are included, such as facial editing and SmartLight.
Multimedia includes an MP3 player, FM radio and games. To appeal to the ‘prosumer’, the Secret also boasts Microsoft Word, Office and Powerpoint. Internet browsing is bolstered by a Google Package that enables use of Google Maps and Google Mail. YouTube is available, but only to Optus and 3 Mobile customers. Connectivity is through Bluetooth.
Some of the phone’s intuitive features are device rotation, which allows for the screen to be viewed at any angle; auto luminance, which adjusts the screen’s brightness to suit the setting; and voice clarity technology, which “guarantees the user with perfect sound quality even in a noisy environment”.
The LG Secret will be available soon through Optus, 3 and Vodafone for RRP $899.
Besides spokesperson Chris Noth, who plays Mr Big in the box office smash Sex and the City, the event also attracted former Miss Universe Jennifer Hawkins, who created a media scrum when posing for photographs upon entry. Both Noth and Hawkins stayed for some time, chatting with guests, in a refreshing change to most launches, in which the stars are ushered in and out without much interaction.
Providing music for the evening was Australian Idol loser Carl Riseley and his big band. Although none were recognised, Current.com.au was reliably informed that various other reality show non-winners were in attendance in non-singing capacities.