Samsung sings a green song this World Environment Day

By Patrick Avenell

SYDNEY: Samsung is looking to attract the green housekeeper this World Environment Day with their Water Efficiency Labelling and Standards (WELS) 4 star Top Load Washer. According to Samsung, switching to this model will save money from your water and energy bills. Samsung further estimate that a 4 star WELS rated machine can save up to 13,000 litres of water, compared to a 3 star rated machine.

Speaking about how important environmental concerns are in the development of their appliances is Samsung product manager (cleaning products) Paul Lipscomb.

“Environmental concerns do form a major base for Samsung R&D. Prior to launch in Australia, every Samsung washing machine model is put through rigorous R&D processes to minimise the water and electricity consumed, ensuring that ours are amongst the most efficient on the market – hence the recent launch of the 4 star WELS rated Top Loading Machines,” said Lipscomb.

Asked about how conscience Samsung is of Australians’ specific environmental concerns, Lipscomb referred to the new trend toward front-loading machines.

“One of the key drivers behind Australian households shifting towards the use of front loading washing machines is their sheer water and energy efficiency – consuming up to 35 per cent less water and 65 per cent less electricity than many top loaders of the same capacity. The reduction in these machines’ carbon footprints is vital for a country where conservation of natural resources are so top of mind,” (sic) said Lipscomb.

Lipscomb went on to outline some of the technologies that Samsung have developed to increase energy efficiency. These included the Silver Nano Health System, which enables the killing of germs in cold water; AirWash, which enables clothes to be refreshed without the need for a traditional wash cycle; Mist Shower, which saves around 20 per cent on water consumption; and Fuzzy Logic, which optimises the water level by sensing the size of the wash load.

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