By Martin Vedris
BRISBANE: Canon used the PMA Australia 2008 Imaging Technology Show in Brisbane to show some of its new products including new additions to the EOS Digital SLR and IXUS compact digital still camera range and a new Selphy printer in a bucket.
Canon’s new EOS 450D digital SLR is positioned between the EOS 400D and the 40D, and features a 12.2-megapixel CMOS sensor.
SLR is a category that numerous camera manufacturers predict for further growth as consumers wish to trade up from compact models to a camera that gives them more versatility, the ability to interchange lenses and have more manual input into their photography.
According to findings in The Canon Usage and Attitude Study 2007, Canon says that 43 per cent of Australian consumers in the market for an additional camera are considering a DSLR for their next camera purchase.
“Canon’s stand at the PMA Australia 2008 Imaging Technology Show gives EOS enthusiasts the rare opportunity to not only see, but to also trial our dynamic range of digital SLR cameras,” said Canon product manager, DSLR, Chris Macleod.
“More importantly, consumers can also try Canon’s variety of lenses on the EOS camera bodies to see which lens will work best for their needs.”
New in photo printing is Canon’s Selphy ‘Bucket’ Printer CP770 which mounts on top of a bucket, providing storage space for the paper cartridges and other accessories.
Aimed at families, the Selphy ‘Bucket’ printer is designed tot develop new niches for portable photography printing and the style of this printer would appeal to families with young children.
Also new at the show for Canon are three new IXUS compact DSCs, the 970 IS, 90 IS and 85 IS. And three new additions to the Canon A-series digital camera range are the PowerShot A470, A580 and A590IS.