Olympus teams up with local celebs to raise money for Fred Hollows auction

By Chris Nicholls

SYDNEY: Olympus Imaging Australia has enlisted six Australian celebrities to take photos of what inspires them, which will be auctioned off to help raise money for The Fred Hollows Foundation.

Cam Hollows, Ernie Dingo, Matt Moran, Miranda Kerr, Susie O’Neill and Wayne Cooper will all take photographs using Olympus’ new Mju 1020 digital compact camera – what Olympus claims is the world’s smallest and slimmest digital compact camera with 7x optical zoom.

The images will be auctioned off from 17 April to mark the 15th anniversary of the death of Professor Fred Hollows (1929-1993). Limited edition prints will be available through the auction to the general public from Friday 18 April to Monday 28 April 2008 via the Olympus website – www.olympus.com.au.

All money raised will be donated to The Fred Hollows Foundation, which will use it to help eradicate avoidable blindness in developing world countries and to improve the health outcomes and life expectancy of Indigenous Australians.

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