By Matthew Henry
SYDNEY: Samsung said today a new distribution partnership will allow it to break into the other 50 per cent of the Australian air conditioning market it has been unable to reach – the specialist dealer channel.
The company has announced a distribution partnership with ActronAir, an Australian company specilising in design and manufacturing of ducted air conditioning.
Samsung said the deal will maximise its product offering across the specialist channel – a task for which apparently its existing distribution arrangement was inadequate.
“We recognised that 50 per cent of the air conditioning market is sold via the specialist dealer channel and without the appropriate resources, Samsung was unable to tap into this market,” said Samsung Australia general manager – marketing, Mark Leathan, in a release today.
“With products providing full solutions from room air conditioners to multi-head digital system air conditioners, we looked for a partner who could provide the experience, support and channel expertise to ensure Samsung’s product offer was being maximised in this market.”
ActronAir has an established base of residential and commercial customers nationally, and offered this statement today:
“We firmly believe that this distribution initiative will provide our customer base with access to products which are complementary to the ActronAir range, and all within the established framework of the ActronAir Customer Care culture,” said ActronAir managing director, Robert Mundy.
“Samsung is a logical extension to our product range and we are positive about the new opportunities that it will present for both Samsung and ActronAir.”