Uncovered: Australia’s top five personal care brands

By Martin Vedris

SYDNEY: The top five brands in contention for the Best Personal Care Supplier award at the 2008 Electrical Retailing Awards (ERAs) have been announced with the winner to be revealed on Friday April 4 at the annual ERA ceremony.

This year the five personal care category finalists, listed alphabetically and selected on the basis of their total sales value in the category, (as measured by GfK), are: Braun, Homedics, Philips, Remington and Vidal Sassoon.

Homedics won the award last year. This year’s winner is currently being decided by a judging panel representing all major retail groups from all over Australia including Retravision, Betta Electrical, The Good Guys, Harvey Norman and NARTA members.

The ERAs will be held at the Sofitel Wentworth in Sydney on Friday 4 April 2008. To book tickets email Ana Melo e Azevedo at ana@intermedia.com.au or phone (02) 9660 2113.

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