By Chris Nicholls
QUEENSLAND: BSR Australia has gone green, not by changing the company’s yellow livery, but by teaming with tree-planting organisation Greenfleet to offer a tree-for-IT goods promotion.
From March, stores nationwide will participate in the “Betta Greens IT Up” promotion, which aims plant up to three trees for every product carrying a green tree logo.
The company hopes to plant ‘hundreds of trees’ based on the sale of those goods, featured in the latest catalogue. For example, a Panasonic cordless phone set will contribute a single tree, while every new Leader desktop computer sold will mean three trees planted.
BSR Group general manager Ian Brown said the company was very proud to be involved in the initiative.
“Like all of us at BSR Australia, our customers are concerned about climate change and this promotion is a great opportunity for them to incorporate an environmentally-minded approach into another part of their lives,” he said.
“We hope that between us – Betta Electrical, Greenfleet and our customers – we can plant a high number of trees in both rural and developed areas countrywide which have been approved for the program.”
Brown said the advantage of the promotion went beyond the customer incentive of being environmentally conscious.
“Not only does the program contribute to reducing greenhouse gas emissions, the tree plantations created by Greenfleet contain a wide variety of native trees that reduce salinity, erosion, and provide a home for wildlife,” he said. “The program is also an investment in the future of rural Australia.”