Gaggenau announces 12-month marketing plan
By James Wells in Melbourne
MELBOURNE: Sampford IXL acting chief executive Malcolm Owens has backed up the launch of their new oven range by announcing a 12-month marketing program.
At a media launch at the company’s Melbourne head office today, Owens said the campaign would be supported by their showrooms and demonstrators, dedicated training programs for both dealer and consumer, a direct sales model, product division and sales team.
“Gaggenau is a key component of what Sampford IXL represents – a house of premium brands. It sets the mark by being unique, a leader, functionally smart, ideas driven and different. A power brand that is authentic, relevant and aspirational.
“Reflecting Gaggenau’s position … we will run a marketing, advertising and a direct to consumer campaign that will be a strong call to action.
“Remodelled Gaggenau displays with complete new product range, consumer demonstrations covering product range, functionality, performance and usage and regular architectural functions showcasing the brand to major architectural firms,” Owens said.