Sampford IXL claims ‘less is more’ with new Gaggenau products

By James Wells in Melbourne

MELBOURNE: After taking over as Sampford IXL’s acting chief executive on Friday, after the departure of Martin Carter, Malcolm Owens said the new Global Oven Gaggenau (GOG) range relied on a minimalist aesthetic. 

“‘Less is more’ is the design keynote for the collection – ovens appear more streamlined, more elementary and even more sophisticated than their predecessors. An entirely new control module replaces the panel of sturdy control knows of the 2005 collection.

“Integrated into the quadruple glazed doors, the operating model makes an unusual and striking visual feature inspiring confidence and pleasing the eye.”

“Demonstrating their capabilities from the outside, the new ovens also boast large, side-hinged glass doors which open over the full height of the appliance and comprise toughened glass with aluminium backing.”

He claimed the range also expanded the possibilities for horizontal and vertical functional and design, allowing increased customisation, he said.


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