By Chris Nicholls

SYDNEY: Consumer electronics brand LASER has appointed a new sales general manager, Dina Murphy.

Murphy’s previous roles included senior positions at Fuji Xerox, Computer Associates and Virgin Mobile, each time helping the brands establish themselves in the consumer market. 

A spokesperson for the company said the appointment was part of a broader sales staff expansion strategy.

“We’ve just had another record year, so with our dedication to continue growing, we are increasing our sales team,” she said. 

Murphy reports to managing director Chris Lau.