Apple cuts iPod Shuffle price

By Matthew Henry

SYDNEY: Apple Australia has dropped the price of its 1GB iPod Shuffle player to RRP $65 and will introduce a new 2GB model for RRP $89.

The 1GB iPod Shuffle was previously sold for RRP $99.

“At just A$65, the iPod shuffle is the most affordable iPod ever,” said Apple’s vice president of worldwide iPod product marketing, Greg Joswiak.

“The new 2GB model lets music lovers bring even more songs everywhere they go in the impossibly small iPod shuffle.”

The price cut has occurred simultaneously across a number of international markets.

The 2GB Shuffle will be available later this month, according to Apple.