VS Sassoon wins Choice buy recommendation for straighteners

By Martin Vedris

SYDNEY: Choice has rated two VS Sassoon hair straighteners, from Conair, as ‘Very Good’ in their December test report on hair straighteners and listed the two in a ‘recommended to buy’ list.

The test covered hair straighteners from RRP $30 to RRP $299 and included brands such as GHD, Diva, Joh Bailey, Philips Tresemmé and VS Sassoon.

The VS Sassoon models tested straightened the hair for up to 12 hours — equal to the $299 salon only GHD IV Styler 4.1B and Diva models.

The Choice report stated that the good points of the VS Sassoon VSP2099A (RRP $120) and the VS Sassoon VS2715MPA (RRP $80) were: good straightening effect both immediately and over time, lasting nine to 12 hours on average; very fast heat-up time; easy to use; and moved smoothly through hair.

“It’s great to see our products being represented in the same performance class as the likes of GHD,” said Conair Australia marketing manager, Peter Brewer.

“Conair has an extensive R&D program for its Professional Haircare division worldwide which allows us to source some of the latest professional performance products for our VS Sassoon brand in Australia.

“Positioned under our Premiere Series branding, these products offer retailers a unique opportunity to trade customers up and compete with professional products being sold through salons only. We have a range that matches brand such as the salon only ‘GHD’ but offers customers even greater value and features.”

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