By Chris Nicholls
SYDNEY: Hewlett Packard (HP) has trumped Sony, Canon, Samsung and Panasonic as the website with the largest online market share for the four weeks to November 24, according to Hitwise statistics.
According to the statistics, HP had a 45.32 per cent market share by visits over the four week period. Its nearest competitor, Sony Australia, had only 10.09 per cent share. Canon Australia came in at 8.97 per cent, while Samsung had 8.53 per cent. Panasonic Australia rounded out the top five with 4.51 per cent. These statistics are from a custom category set up by Current.com.au to analyse this section of the market.
LG Australia, Epson Australia, Fisher and Paykel Australia, Pioneer Australia and Westinghouse rounded out the top ten.
However, a separate custom category, created by Current.com.au showed Sony was the most popular search term over the twelve weeks to January 19 this year, with 3.45 per cent of the 30 electronics and consumer appliance manufacturers entered. Samsung came in second with 2.95 per cent, while LG took out third spot with 2.24 per cent. Canon was fourth, with 2.02 per cent, while HP dropped to fifth place, with only 1.98 per cent of total searches.
Despite their success with the Sony brand name, ‘Sony Bravia’ came in weak as a search term for the four weeks, with only 0.27 per cent of all searches conducted covering that search term.