Electrolux to upgrade in-store displays

By Chris Nicholls

SYDNEY: Electrolux has announced a nationwide expansion of its in-store product display concept, first shown at Domayne’s Alexandria store, to closer fit its new product designs.

Managing director Trevor Carroll said while the displays would not be of the large scale of the Domayne Alexandria store, most will have “similar features”.

“What we’ve done is give Electrolux design a Scandinavian look to improve the store presence of our products,” he said.

To maximise the impact of this new design, he said the upgraded displays, which focus particularly on cooking products, would be rolled out across the company’s key retailers in the first half of the year.

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