Dyson promotion nets $180,000 for Asthma Foundation

By Chris Nicholls

SYDNEY: The Asthma Foundation of Australia has announced Dyson’s annual fundraising campaign raised $180,000 in late 2007, thanks to the addition of Clive Peeters and Rick Hart stores for the first time.

The campaign donates $5 from every Dyson sold to the Foundation during a two-month period. The money will be used in various education initiatives.

Asthma Foundations of Australia chief executive Robin Ould said one of the biggest initiatives for 2007 was the launch of the kidsbreathebetter.com.au website, an asthma resource site developed specifically for parents who have children with asthma

“This site is just one of the projects enabled from monies raised by Dyson and their retail partners; we’re grateful for the support, and looking forward to continuing our education push to kids, parents and carers during 2008,’ she said.

The National Asthma Council Australia last year accepted Dyson into its Sensitive Choice program as one product that may help reduce asthma and allergy triggers.  

Dyson recommended cleaning the house and mattresses regularly, and focussing on cats and other pet hairs as potential allergen sources.

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