Asus to sell $499 laptop exclusively through Myer

By Martin Vedris

SYDNEY: Asus Australia, has chosen Myer as the retailer for its new Eee PC, which is a basic notebook PC with flash storage instead of a hard drive aimed at young children, the education market and travellers and priced at just RRP $499.

The Eee PC will be available in time for Christmas at Myer Sydney from 1 December 2007 and Myer stores nationally from 2 December 2007.

“Asus is very excited with the release of the Eee PC to the retail market. Myer is a market leader in Australian retailing and we are thrilled to be partnering with them,” said ASUS Australia’s managing director. Ted Chen.

“Asus have heard Australian consumers’ calls and with Myer’s support we will be able to distribute the Eee PC to the wider consumer community.”

The three ‘Es’ of the Eee PC stand for, ‘Easy to learn, Easy to work, Easy to play’ and the focus of the device is on making internet connectivity easy and mobile. The Eee PC is also suitable for travelers wanting a lightweight notebook with internet connectivity.

“Myer is pleased to have been selected as Asus’ partner of choice in supplying the Eee PC to its customers. With the holidays on the horizon, we foresee the Eee PC will be high on this year’s Christmas lists, as it is affordable and a definite must have,” said Myer’s national electrical merchandise manager, George Papacosta.

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