By Martin Vedris
SYDNEY: LG Electronics today launched a unique summer TV advertising campaign for its latest range of high definition LCD and plasma televisions to run in conjunction with this year’s cricket season from November 2007 to March 2008.
The television ads are intended to be cheeky, entertaining and were designed to cleverly depict several situations revolving around the cricket, each incorporating the theme that with LG HDTVs, ‘the difference is in the detail’.
“Cricket fans appreciate detail when watching the game, With long hours spent in front of the TV over the summer months, they are becoming increasingly focused that their viewing experience be of the highest quality,” said LG Electronics marketing manager – audio visual, Darren Goble.
LG’s HD range includes full HD 1080p televisions, HDTVs with built-in high definition digital video recorder and the new 100Hz HD plasma models.
“In addition to highlighting LG HDTV’s outstanding picture quality, the campaign illustrates how viewers can create their own ‘instant replays’ by pausing and rewinding live TV at will — something that sports lovers will definitely appreciate,” said Goble.
LG’s marketing campaign starts today, with advertising spots airing on national free-to-air and subscription television. Created by BWM, the TV commercials are titled ‘Streaker’, ‘Sickie’ and ‘Dog’.
According to a statement released by LG today, the multi-tiered campaign will also include print ads in leading general interest, sport and lifestyle magazine titles and extensive outdoor street furniture promotion. The company advised that online advertising will also be introduced across various news, sport and destination portals throughout the fourth quarter of 2007 and into 2008, as the summer season gets under way.
LG is an official telecast sponsor of Channel Nine’s Australian Summer of Cricket season. So LG’s cricket exposure will include frequent commercial placement, billboard coverage, ground signage, ‘Hot Spot’ technology association and multiple on air promotions that will feature significantly throughout all Test and One Day Series.