By Martin Vedris
SYDNEY: To drive sales during the Christmas period, HWI Electrical is running consumer promotions for both Breville and Kambrook until December 31 with a major prize being a Whitsunday holiday.
“Christmas is undoubtedly the most important sales period for both retailers and HWI Electrical,” said Brand Director, James Robinson. “We encourage our valued retail partners to take advantage of the consumer incentives and the supporting POS materials available.”
Breville is rewarding consumers when they spend $100 or more on any Breville products in a single transaction. At the time of purchase, consumers will receive a ‘Breville Cracker’ offering the chance to win an instant prize of a $100 voucher from adventure experiences company Adrenalin or two Village Roadshow cinema tickets valued at $30.00.
Breville customers can also enter the major prize draw to win a Whitsunday Holiday to Hamilton Island.
To support the Breville Christmas Cracker promotion, product POS materials are available for a number of appliances: BBL800 Professional 800 Collection diecast blender, 800ES Professional 800 Collection diecast espresso machine, BBL600 Ikon 600 blender, BBL550 Ikon 550 blender, BGR400 Ikon removable plates grill, BKT500 Ikon kettle and toaster combo and the BKS600 Ikon electric knife sharpener.
Meanwhile, when consumers purchase two Kambrook novelty products they will receive a velour beach towel.