By Chris Nicholls
SYDNEY: Sunbeam has launched the latest television commercial for its Nutrihair hairdryer range to promote the benefits of the product’s unique hair treatment function.
The 30 second spot is the latest part of the company’s million dollar pre-Christmas personal care advertising campaign and will be shown on channels Seven, Nine and Ten during popular programs such as Border Patrol, All Saints, NCIS, The Oprah Winfrey Show and Prison Break. It will also appear on pay television.
The commercial debuts December 2.
The advert features a woman blow-drying her hair with a Nutrihair dryer. In the background sits a fern plant. After using the product, the woman’s hair looks fabulous and the fern has also flourished, a sign of the nutrients and silk proteins in the Nutrihair capsule.
Personal care marketing manager Ann-Marie Weir said “the response from consumers to this product has been fantastic, and we believe the Nutrihair TVC will support both the range and retailers in the lead up to Christmas.”
In-store point of sale material, including swing tags and shelf talkers, will support the commercial and explain the product’s benefits.