By Martin Vedris

SYDNEY: While announcing the release of its new premium DECT range of cordless phones, Uniden said they will launch an exclusive consumer promotion on November 1, offering customers the chance to win a Lexus IS250 prestige sedan with power moonroof.

Customers who purchase selected Uniden products including high definition LCD TVs, digital cordless phones and GPS car navigation systems during the promotional period, which runs until January 27 2008, will go into the draw to win the Lexus IS250. The prize package also includes a Uniden GNS 8365 car navigation system with integrated Bluetooth.

Entry is via a redemption coupon available through the Uniden website. Uniden will support the promotion with a range of in store point of sale material.

In addition, Uniden has introduced its new Premium DECT range of cordless phones. With a piano black finish and a design derived from American DECT 6.0 technology, the DECT 6035+1 features an integrated digital answering machine and multi-handset capability, it is also Wireless (WiFi) Network friendly and will not interfere with other electrical gadgets around the home or office.

There are four models in the new range from RRP $79.95 and available from mid-October.