GfK Australia appoint Maxwell Carvalho as Commercial Director

By Martin Vedris

SYDNEY: Carvalho started in the role on 2 October 2007 to cover for Gwenno Hopkin who is currently on maternity leave. Carvalho brings 13 years of diverse industry experience to the position.

As commercial director, Carvalho will be responsible for driving the development of GfK’s retail and consumer tracking services, with a view to complementing GfK’s core retail tracking solutions with consumer-based insights.

Prior to his appointment with GfK, Carvalho worked for the Nielsen Company in the Middle East and North Africa region, where he headed their Retail Measurement Services for Egypt and Morocco from Cairo, and the Arabian region based out of Dubai. Carvalho was also responsible for new product development and training, an area he is passionate about.

Carvalho started his career with Nielsen, based in Mumbai, India, where he worked in various divisions of Retail Measurement, Customised research, Consumer panels and Media measurement.

”I have worked with the GfK-Nielsen joint venture in India, hence the Technology Industry is certainly not new to me,” Carvalho explained.

“The move to GfK Australia also gives me the opportunity to work in an agency environment that can offer holistic information solutions to its clients, by supplementing retail tracking analysis with insights from consumer tracking and customized research, rather than any one of them providing a partial solution individually.

“I am very much looking forward to speaking to our clients to better understand their information needs, and to discuss how we might be able to satisfy those information needs by continuously enhancing the quality of the product we deliver to the industry, focusing on the development of the dynamic team in place, and executing our plans to drive business growth from existing and new panels over the long term. I will be driving internal and client training on the use of the information available across divisions for both strategic and tactical business issue resolution. Also, very importantly, I will be placing a strong focus on working with our retailers, to continue to add value to the information they get back from us.”

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