Whirlpool Australia announce marketing team restructure

By Martin Vedris

MELBOURNE: Whirlpool’s newly appointed general manager marketing, David Graham, has announced that the Whirlpool Corporation Marketing team has been restructured, with the changes effective immediately.

There have been two promotions within the Brand Marketing team. Adrian Cugnetto has been promoted to product manager of cooking. Marc Jarvis has been promoted to product manager of dishwashers, microwaves and bar fridges.

Within the Trade Marketing team, Caterina DePasquale was promoted to trade marketing manager.

David Graham was himself promoted in September this year from trade marketing manager to general manager, marketing and charged with the responsibility of managing the national marketing functions of both Whirlpool and Maytag.

“These appointments have set in place a well rounded marketing team that encompasses a depth of experience and product knowledge that will not only continue to successfully develop the respective categories, but also the Whirlpool and Maytag brands within this region,” said Graham.

“The changes have been implemented to improve the Whirlpool and Maytag products and brands at a retail level, with the function of Trade Marketing being incorporated with Product Development and Brand Marketing to complete the marketing team.”

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