Sony offers cash back on selected Handycam and Cyber-shot models

By Martin Vedris

SYDNEY: Sony Australia announced a cash back offer on selected digital imaging products in a promotion from Friday 26 October to Tuesday 15 January 2008 — it is $50 cash back on selected Cyber-shot digital still cameras and $100 cash back on selected Handycams.

“The lead up to Christmas is obviously a great opportunity to sell digital imaging products, with camcorders and digital cameras often high on customers’ festive season wish lists,” said Sony Australia’s marketing manager for digital imaging, Yasunari Nishioka.

“With an exceptional choice of models, colours, formats and styles, together with the cash back offer and significant marketing support, Sony’s digital imaging range will deliver results for our retail partners.”

Sony has prepared POS and online material to help communicate the promotion to customers. Ina statement today, Sony Australia advised that it will run “significant advertising campaigns” for the Cyber-shot and Handycam categories during this time.

The promotion requires customers to register online, then send in their registration form, bar code and receipt to redeem their cash back voucher.

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