By Martin Vedris

SYDNEY: Samsung Electronics Australia today released its T10 MP3 player with a two-inch LCD screen, video playback, Bluetooth 2.0 capability and enhanced battery life in a slim, light package in a range of colours and storage capacities.

Less than 8 mm slim and weighing just 43 grams, this unit includes a video player, FM radio, photo album, voice recorder, text reader, and up to 30 hours battery life for music or four hours of video. It is available with three different storage capacities — 2GB for RRP $179, 4GB for RRP $199, and 8GB for $289. It is available in black, white, green, red and purple.

The T10’s preset equaliser allows consumers to customise their personal settings. MP3, WMA and OGG audio files are supported through the T10’s Digital Natural Sound engine (DNSe) surround sound system, which guarantees a more natural experience by optimising sound quality.

“Over the last year, Samsung MP3’s have significantly grown in popularity in Australia and now boast four models that are among the top ten biggest selling MP3 players. This makes Samsung Australia’s second most popular MP3 brand,” said Samsung Electronics Australia’s general manager – AV Marketing, Mark Beard.

“Considering Samsung’s manufacturing prowess, we believe our innovative product range and unique design is going to continue to resonate with consumers who demand more features without any compromise on price or style. The Samsung T10 is set to further cement Samsung’s emerging popularity in this market.”

The two-inch screen is capable of playing video files at 30 frames-per-second and the unit supports JPEG files for viewing images and creating a stored photo album.

According to Samsung, they are the first major manufacturer to launch Bluetooth capable MP3 players in Australia — offering consumers complete freedom from wires. In addition, the T10 supports two Bluetooth headsets and earphones simultaneously so that three people can listen to music or watch movie footage at the same time. The T10 has touch-sensitive controls that illuminate once the player is turned on and an animated user interface.

“Samsung’s T10 MP3 player is packed full of multi-media features giving consumers a real choice when it comes to choosing an MP3 player to fit their lifestyle,” commented Samsung Electronics Australia’s Digital AV product manager, Sagar Dave.

“If you like listening to music at the gym but don’t like having to hold or strap your MP3 player to your body then the T10’s wireless Bluetooth headset is perfect for you . If you travel around on public transport, watching video footage has never been this easy and fun — the T10 really is the ultimate in portable entertainment,” Sagar added.