By Craig Zammit
SYDNEY: Philips has announced the launch of a new website which the brand will use to stream press conferences, product launches and more, direct from the 2007 IFA show in Berlin.
The website, found at www.ifa.philips.com, will showcase all product announcements, with high-resolution imagery and video content, with content to be added and made available for download by media throughout the duration of show.
The Philips Press Conference in which the brand will unveil its unique Ambilight Aurea TV will also be made available live on the new website tonight at 22.00 EST, and can be found at: http://www.tvonweb.de/kunden/ifa_berlin/ifa07/philips_1/index.html.
Philips Consumer Electronics CEO, Rudy Provoost, will also be issuing a key note address tomorrow which will also be made available at 17.45 EST at: http://www.tvonweb.de/kunden/ifa_berlin/ifa07/philips_2/index.html.