Aiptek appoints new distributor to boost camera business

By Craig Zammit

MELBOURNE: Imaging specialist Aiptek has appointed Electronics Australia Group (EAG) as its exclusive distributor in Australia, New Zealand and Papua New Guinea and will launch what it claims is the world’s first truly pocketable HD camcorder through some of the biggest Australian electrical retailers.

Aiptek will launce a new suit of DV cameras starting from RRP $199 through retailers including Harvey Norman, the Good Guys and JB Hi-Fi next month. The brand’s range will also include digital still cameras, but the Z300 HD Pro (RRP $499), which it claims is the world’s first CMOS pocket DV in High Definition, will lead the charge for Aiptek.

“Aiptek have been softly in the Australian market for about two years but they are now releasing a wider range of products, with the focus on the Z300 high definition video camera,” EAG managing director, Tony Pack, told Current.com.au.

“The Aiptek products are already quality and performance tested in two markets and the price-points are designed to help grow the market here,” he said.

For the past five years, Aiptek has been available across the Northern American and European markets, with the brand reaching number six in DV cameras in the USA, with distribution throughout Wal-Mart, AOL, Amazon.com, Target, Circuit City, Walgreen, COMP USA and Best Buy. In the European markets, the brand’s major partners include Carrefour, Conrad, Ingram Micro and Saturn.

“We would hope to emulate what they’re doing in Europe and the States. In the high-end they are doing quite well and we would like to do similar, at the very least with the DV range anyway,” said Pack.

“We’re looking at distribution through the normal electrical retailers like Harvey Norman, Good Guys, JB Hi-Fi and the like, as well as the camera specialists.”

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