Sony releases Bravia pricing and announces retail training program

By Matthew Henry

SYDNEY: Sony today released pricing for its new Bravia LCD TVs and announced it will conduct a national Bravia training program to bring retailers up to speed with the new products and technologies in the range.

Sony’s national training program will start in Perth on the 20 August and finishes in Launceston on the 9 October.

These sessions will highlight new Bravia technologies and features such as Motionflow 100Hz, a feature designed to eliminate motion judder –  as well as x.v.Colour and Bravia Theatre Sync.

Training sessions will be held on the following dates:

WA Perth – 20-21 August at Burswood Entertainment Complex
NSW Sydney – 3-4 September at Sydney Olympic Park
QLD Brisbane – 10-11 September at Brisbane Convention & Entertainment Centre
VIC Melbourne – 18-19 September at the Docklands
SA Adelaide – 24-25 September at Adelaide Convention Centre
TAS Hobart – 8 October at Wrest Point Casino
Launceston – 9 October at Hotel Grand Chancellor

First announced late last month at the Sony Experience More trade show, the new Bravia LCD range includes over 25 models, including the company’s first 70-inch model, which will retail for RRP $69,999.

Sony has also boosted the number of full HD 1080p models in the range, with an entry-level full HD Bravia now starting at RRP $3,499 (see below for a full price list).

“With healthy local supply confirmed for Australia, we are ready to begin releasing our new Bravia products into the market,” said Sony Australia senior product manager – visual, Graham Keogh.

“As this range includes a host of new technologies, we want to ensure our retail partners are clear on the benefits each one brings to consumers and how they set Bravia apart from any other TV brand. With this range, Sony is confident Australians will embrace Full HD in increasing numbers.”

Bravia recommended retail prices (inc GST) and availability:

XBR Series – full HD, 1080/24p, integrated HD tuner, Motionaflow 100Hz, 3 x HDMI inputs, Bravia Engine Pro, PhotoTV HD, x.v.Colour, 10-bit panel, Bravia Theatre Sync

• KDL40XBR BRAVIA 40” XBR series
$4299 October 2007

• KDL46XBR BRAVIA 46” XBR series
$5299 October 2007

• KDL52XBR BRAVIA 52” XBR series
$7799 October 2007

• KDL70XBR BRAVIA 70” XBR series
$69,999 October 2007

X Series – full HD, 1080/24p, integrated HD tuner, Motionaflow 100Hz, 3 x HDMI inputs, Bravia Engine Pro, PhotoTV HD, x.v.Colour, 10-bit panel, Bravia Theatre Sync

• KDL40X3100 BRAVIA 40” X series
$3999 October 2007

• KDL46X3100 BRAVIA 46” X series
$4999 October 2007

• KDL52X3100 BRAVIA 52” X series
$7499 October 2007

W Series – full HD 1080, integrated HD tuner, x.v.Colour, 10-bit panel, Bravia Engine EX, 1080/24p, 3 x HDMI, Bravia Theatre Sync, Photo TV HD

• KDL40W3100 BRAVIA 40” W series
$3499 September 2007

• KDL46W3100 BRAVIA 46” W series
$4499 September 2007

• KDL52W3100 BRAVIA 52” W series
$6999 September 2007

D Series – integrated HD tuner, Motionflow 100Hz, 1366×768 resolution, 10-bit panel, Bravia Engine, 1080/24p, 3 x HDMI, Bravia Theatre Sync

• KDL32D3100 BRAVIA 32” D series
$2299 October 2007

• KDL40D3100 BRAVIA 40” D series
$2999 October 2007

• KDL46D3100 BRAVIA 46” D series
$3999 October 2007

V3100 Series – integrated HD tuner, 1366×768 resolution, Bravia Engine, 1080/24p, 2 x HDMI inputs, Bravia Theatre Sync, S-Force Surround, Advanced Contrast Enhancer, 10-bit panel (except 32")

• KDL32V3100 BRAVIA 32” V series
$1999 November 2007

• KDL40V3100 BRAVIA 40” V series
$2699 November 2007

• KDL46V3100 BRAVIA 46” V series
$3699 November 2007

S Series – integrated HD tuner, 1366×768 resolution, Bravia Engine, 2 x HDMI inputs, Bravia Theatre Sync

• KDL32S3100 BRAVIA 32” S series
$1599 November 2007

• KDL37S3100 BRAVIA 32” S series
$1999 November 2007

V300 Series – 1366×768 resolution panel, 2 x HDMI inputs, Bravia Theatre Sync, 10-bit panel on 40" model
• KLV40V300 BRAVIA 40” V Analogue series
$1999 Now

• KLV32V300 BRAVIA 32” V Analogue series
$1499 Now

U Series – HD resolution (1366×768), HDMI input, HD15 PC input

• KLV26U300 BRAVIA 26” U series
$1199 Now

G Series
• KLV20G300 BRAVIA 20” U series
$899 Now

BRAVIA Home Theatre Projector – 12000:1 high contrast ratio, advanced Iris 2 Function, HDMI with 1080/24p compatibility, whisper quiet fan, ARC-F lens

• VPL-AW15 BRAVIA Home Cinema Projector,
$2499 Now

• VPL-VW60 BRAVIA SXRD Home Cinema Projector – Full HD 1080, 3x SXRD panels, BRAVIA Engine, whisper quiet fan, ARC-F lens, Advanced Iris 2 Function, 35000:1 high contrast ratio, 1080/24p compatible
$7999 September 2007