Sony reveals new products and debuts ‘audio furniture’ category

By Craig Zammit

SYDNEY: Sony has revealed plans to launch a new category into the audio market known simply as ‘audio furniture’, which will see traditional furniture, such as TV stands and cabinets, conceal surround sound systems and the like in one compact unit.

Unveiled at Sony.Experience More, the new RHT-G800 (RRP $1,499), set to be released next month, is an all-in-one home entertainment solution which allows a flat panel television to be combined with a high-end 470-watt, true 5.1 channel surround sound system embedded into a TV stand, creating more space and less clutter.

Also new to Sony’s product portfolio, is the DAV-IS10 (RRP $1,499), which will spearhead its new home theatre line-up. Designed to compliment Sony’s Bravia range of flat panel televisions, the DAV-IS10 features five ultra-small speakers – no bigger than a gold ball, and a 200-watt subwoofer, creating a total of 450 watts of power. It also boasts HDMI output, 720p/1080i DVD upscaling, Bravia Theatre Sync, digital media port and Bluetooth connectivity, and will be available from October.

“At Sony we are focused on delivering the best audio experience possible,” said Sony Australia marketing manager – audio, David Allen.

“We believe that by combining top sound quality with the ease and comfort of connectivity and compatibility in our new product line-up, we are onto a winning formula.”

The DAV-DZ1000 (RRP $2,499) is Sony’s new tallboy speaker system with piano black finish and a slim centre speaker. Set for release in September, it will feature HDMI output, 720p/1080i DVD upscaling, S-DIAT Wireless Ready, digital media port, Bluetooth connectivity and Sony’s Digital Cinema Auto Calibration tool.

Sony will also release the STR-DA5300ES HD multi-room AV receiver (RRP $2,999) in October, the NAS-50HDE Giga Juke HDD hi-fi system (RRP $1,199) with 80GB internal memory for storage of full music libraries – available next month, the DHC-AZ77DBT (RRP $799) and the DHC-AZ33D (RRP $499) DVD mini-systems – available October and September respectively, the MHC-GT44 USB DC mini system (RRP $449) out next month and the 1,120-watt LBTZUX10D triple-DVD midi system (RRP $1,499) set to launch in September.

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