Rocks Aroma Festival to attract domestic coffee’s biggest brands

By Craig Zammit

SYDNEY: The Rocks Aroma Festival will again play host to the Domestic Coffee Machine Expo with the who’s who of coffee machine brands on display to the public, with some products set to make their debut.

Companies including Saeco, Breville, Sunbeam, Gaggia, Group SEB, Di Bartoli Coffee Centre, Barazi Bezzera, Cafetto, Espresso Company Australia and Jura will all attend the Expo with Saeco set to unveil its new automatic espresso machines, including the Primea Touch Plus, to the public for the first time.

Sunbeam will also be on hand, demonstrating its award-winning product range and will be joined by former world barista champion, Paul Bassett, delivering an interactive experience for festival goers.

“Events such as these are the ideal way for us to connect with consumers,” said Sunbeam marketing manager – kitchen appliances, Damian Court.

“It allows them to see and taste the quality results that can be achieved on Sunbeam espresso machines, in a relaxed environment.

“The event is also a great opportunity for us to demonstrate the benefits of using specialty grinders to freshly grind beans at home. We will have the full spectrum of espresso machines, grinders and coffee accessories on show, across a range of price points, to help those looking to buy coffee appliances make a more informed decision,” said Court.

Former Australian Latte Art champion, Dominic Majdandzic, will also be on the Sunbeam stand to share his coffee making techniques. He’ll be joined by a team of Sunbeam coffee trainers including national training manager – coffee, Greg Davis.

Additionally, The Rocks Aroma Festival will host the Australasian Specialty Coffee Association’s (AASCA) Australian Latte Art championships where baristas from across the country will compete for the right to be crowned Latte Art champion.

The Rocks Aroma Festival will be held on Sunday 22 July at The Rocks in Sydney, New South Wales.

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