Sunbeam dishes up a Father’s Day ‘Free Feed’

By Martin Vedris

SYDNEY: To celebrate Father’s Day, Sunbeam is supporting stockists of its gas barbecue and beer range with their ‘Free Feed’ promotion. Throughout August and September, any customer who purchases an eligible product can then redeem a $60 grocery voucher.

The promotion is for the Sunbeam Innovo Gas BBQ range and the Sunbeam Beer Mate.

“We launched BBQs last year,” said Adam Tacey, Sunbeam category manager – gas BBQs. “Born out of the desire for a BBQ that will perform better, our Innovo gas BBQ’s were engineered and designed in Australia with the goal being to counter the biggest problems with BBQ’s —hot and cold spots.

“We achieved even heat distribution and have now increased our range to four models this year.”

Also back in the Sunbeam line-up for outdoor/party products is the Beer Mate.

“It is currently the only one of its kind in the country,” said Tacey. “It is a compressor driven unit that chills and dispenses the beer and takes five litre kegs, which are becoming increasingly popular in liquor stores.”

To receive the $60 voucher, consumers fill in the redemption form and post it to Sunbeam with their original sales receipt. The receipt will be returned to the consumer with their grocery voucher to the value of $60, redeemable at a variety of retail locations.

“The promotion helps consumers host the perfect barbie at home, by either picking up a keg of beer or tray of meat to go with their new purchase,” said Tacey.

“The promotion will obviously appeal to men and anybody looking for the perfect gift for their father or partner.”

Eligible Sunbeam models include:

– GB4000 – 4 Burner, Powder Coated Innovo Gas BBQ
– GB4100 – 4 Burner, Powder Coated Innovo Gas BBQ with side burner
– GB5100 – 4 Burner, Stainless Steel Innovo Gas BBQ with side burner
– GB6100 – 4 Burner, Marine Grade Stainless Steel Innovo Gas BBQ with side burner
– BE7000 – Sunbeam Beer and Beverage Dispenser

Along with redemption pads, retailers will be supplied with A5 tent cards and A6 swing tags to help generate awareness of the promotion.

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