By Matthew Henry
SYDNEY: Harvey Norman will run a promotion throughout August in partnership with online DVD rental company Quickflix whereby any customer who spends more than $75 on home entertainment or computer goods in store will receive a free $50 Quickflix subscription.
Quickflix delivers DVD movies direct to consumers’ homes and according to Harvey Norman, the free subscription gives its customers access to the service for over two months.
“Harvey Norman is pleased to offer another great deal to our loyal customers,” said Harvey Norman general manager – computers and communications, Rutland Smith.
“Everyone watches movies and by spending as little as $75 at Harvey Norman you can receive over two months of home delivered movies from Quickflix.
“Harvey Norman is the leading retailer of technology in Australia and this is another example of Harvey Norman leading the way in great value technology deals.”
The offer will be promoted with in-store and catalogue exposure. Quickflix claims to have increased its subscriber base by 100 per cent over the last year, but did not say how many customers it currently has.
Quickflix CEO, Stephen Langsford, said the deal offers his brand a good opportunity to partner with a high profile retailer.
“Harvey Norman is one of Australia’s leading retailers of home entertainment products. Our promotion with Harvey Norman gives us another opportunity to introduce Quickflix to a segment of Australian retail customers who have a specific interest in the home entertainment area,” said Langsford.
“By redeeming the promotional voucher at the Quickflix website www.quickflix.com.au and following our simple sign-up process, Harvey Norman customers will have access to over 26,000 movie, documentary and TV series DVD titles available to rent or purchase.
“The beauty of the Quickflix model is there are no deadlines or late fees and the service includes free home delivery. So you can watch your favourite movies at your own leisure,” he said.
Harvey Norman director and COO, John Slack-Smith, also announced today that Harvey Norman has partnered with Telstra in the mobile communications space.
“We have forged a partnership with Telstra to take Harvey Norman to the new mobile frontier,” said Slack-Smith.
“It is an exciting time to be in mobile technology and Harvey Norman intends to be a dominant player,” added Rutland Smith.