Groupe SEB Australia announces marketing restructure

By Martin Vedris

SYDNEY: Due to continued growth in both its electrical and cookware business Groupe SEB Australia has announced a number of company appointments and changes to their marketing team.

The company’s electrical portfolio has been split between electrical cooking and personal care and food preparation.

Marie Canet will continue as brand manager and will look after the food steamers, rice cookers, deep fryers, grills, bbqs, toasters and kettles categories.

The company has appointed Christine Abdal as brand manager for steam irons, steam generators, coffee machines, food processors, blenders, juicers, stick mixers. Abdal brings considerable electrical appliance experience from her previous employment as a product manager at HWI Electrical.

Lisa Buscomb will continue to be the brand manager for cookware, covering the brands Tefal, Jamie Oliver Professional Series by Tefal and All-Clad. In addition, Mei Lai has joined as the new marketing assistant.

“This is a very exciting time for Groupe SEB Australia as we continue our growth in the Australian market,” said Groupe SEB Australia & New Zealand managing director, Wivina Chaneliere.

“We are very much committed to driving the growth of our brands Tefal, Moulinex and Krups and with the new structure in place we feel very confident that we will maximise our opportunities in the market place.”

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