Sunbeam partners with The LifeStyle Channel

By Craig Zammit

SYDNEY: Sunbeam has announced its plans to create a series of 60 second TVCs to be aired on Pay TV’s The LifeStyle Channel over the next six to eight months, with the first two commercials to air throughout June and July.

According to Sunbeam CEO, Jonathan Lord, the LifeStyle Channel is the perfect medium to showcase a range of Sunbeam products within everyday scenarios.

“The LifeStyle Channel is entertaining, informative and inspirational with an emphasis on contemporary lifestyle interests, which appeals to our consumers,” said Lord.

The first TVC, entitled ‘Winter Nights’ first aired on 7 June and focuses on Sunbeam’s Safe & Sound Heated Throw BL3221, the 2400-watt Oscillating Micro Furnace MF2600 and the Safe & Sound Heated Quilt BL4855/BL4875.

The second TVC, to air commencing 23 June and entitled ‘Weekday Mornings’ will highlight Sunbeam’s time-saving appliances including the Intuitive Digital Espresso Machine EM8910, the MultiBlender Electronic PB7950 and the Accura Digital Resilium Iron SR6900. A

iring until 22 July, the commercials will appear on LifeStyle Channel programs such as Better Homes and Gardens, Huey’s Cooking Adventures, Trinny and Susannah Undress, Antiques Roadshow, Hot Property and What Not to Wear.

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