By Matthew Henry
SYDNEY: Sony Australia today announced details of its upcoming Sony. Experience More trade show which is expected to be attended by up to 1,500 retailers from across Australia between 25 July and 27 July.
Sony. Experience More is an important event on the Sony calendar and has been used in the past as a launchpad for new products in the region.
The fourth Sony. Experience More will be held in Sydney at a venue to be confirmed, and according to the company will provide retail proprietors and floor staff, media and My Sony loyalty program members with a showcase of the brand’s latest technologies.
“We’re about the very best of sight and sound, and combining this in a way that no other consumer electronics company can,” said Sony Australia managing director, Carl Rose.
“Working together within Sony, and with our sister companies in Australia, we are creating an event that will be as inviting as it is inspiring.”
The event will be attended by local and international Sony executives who will outline the brand’s local vision and global direction.
“It’s important to us that our retail partners get as much out of this event as we do,” said Rose.
“This is an exciting time for them, for consumers, for Sony and for the possibilities that exist right now in the electronics business. Sony. Experience More will bring people, product and experiences together in a way that is truly impactful and delivers on this excitement.
“We created the Sony. Experience More events as a way to demonstrate our strengths, while at the same time demonstrating just how powerful consumer electronics products can be – especially with the right content. Every year we’re aiming to set our benchmark higher, and this year will be no exception. There will be more to see, more to hear, more to do and more to fall in love with.”