Sunbeam steps up its presence at Good Food & Wine Show

By Craig Zammit

MELBOURNE: Sunbeam will again take part in the Good Food & Wine Show with their involvement in 2007 including sponsorship of the Celebrity Theatre, with exhibitions in Melbourne, Sydney and Brisbane.

The show will run from 1 June until 3 June in Melbourne, 15 June to 17 June in Sydney with Brisbane following in November.

As part of Sunbeam’s sponsorship, the Celebrity Theatre demonstrations will all use Sunbeam kitchen appliances in the preparation and cooking of a variety of dishes, with demonstrations by high profile food personalities including Ainsley Harriott, Donna Hay and Curtis Stone.

“The new sponsorship complements our ongoing presence at the Good Food & Wine Show and capitalises on the power of demonstration to a highly targeted audience,” said Sunbeam marketing manager – kitchen appliances, Damian Court.

“We are passionate about helping food lovers achieve great results at home and will also be demonstrating and displaying a range of products at our own stand. Visitors will have the opportunity to learn expert coffee making tips from World Barista Champion, Paul Bassett, while viewing the latest in espresso machines and grinders.

“The Sunbeam kitchen team will also be on hand to highlight our award-winning blenders and juicers, as well as the innovative FoodSaver range,” Court said.

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