Samsung identifies potential in print solutions market

By Craig Zammit

SYDNEY: Samsung Electronics Australia has sighted potential in the print solutions market as impetus to appoint four new channel managers to its print solutions team, with a view to growing its printer business.

“We have identified strong potential in the Australian print solutions market, and have appointed an experienced team to increase awareness of our laser colour range to small to medium sized businesses, and home offices,” said Samsung Information Technology division national printer manager, Greg Wallis, who will spearhead the group.

“The printer business is a competitive market and with the recruitment of four new channel managers, we can give suitable and dedicated channel support to an already competitive range of Samsung printers,” he told current.com.au.

“Each Samsung Channel Manager has five or more years experience in the print industry and they will be able to work closely with resellers to help develop and execute marketing programs that will most importantly incorporate education and training.”

Wallis will be responsible for promoting the colour laser printer business exclusively through Samsung’s distribution and reseller channels.

Working with Wallis will be a team consisting of New South Wales channel manager Phil Tarbox, Victorian channel managers Stephen Worgan and Tony Menz, and Queensland channel manager Adrian Franklin.

“This team is great news for our resellers and partners, as they will have greater access to Samsung print solutions within the channel. This makes our distribution and delivery processes easier all round. It’s a win-win situation for everyone,” Wallis said.

With two dedicated printer teams, Wallis believes Samsung will now be better prepared to service its retail partners.

“Samsung now has two specific printer teams – the retail printer team and the reseller or channel printer team,” he said.

“The retail team works directly with retailers such as Harris Technology, Harvey Norman, Bing Lee, and Dick Smith to broaden and develop the product offering in these businesses. We believe that in order to be successful in this market manufacturers need to provide dedicated teams to adequately service both customers – retailers and resellers.

“The newly established Samsung channel managers will work with resellers to develop end-user business. We should see an increase in corporate or B2B sales as a direct result of the increased support that these managers will provide to resellers.”

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